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Tonalite Stand

Cersaie stand

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Location
Bologna, Italy
Client
Tonalite spa
Date
2019
Dimensions
120 mq
Budget
€ 110.000,00
Commission
Preliminary and final design, construction supervision
Team:
Architectural design
Arx srl
Structural design
Arx srl
Credits
Tonalite spa

The new Tonalite Stand for the exhibition at Cersaie 2019 was born from the desire to renew the company image through a new exhibition architecture that - combined with the new collections - fully represents the Tonalite identity and philosophy, composed of colour, innovation and freshness. A simple and regular design that plays on lights and colours, just like the collections presented and displayed inside. The corner lot raises several questions about the importance of the image perceived from the outside and the access to the stand. These are not declared with signs or luminous signals, but it is the perimeter walls of the stand themselves that slope inwards, easing spatial access, while colour - as well as being one of the house's philosophies - plays the role of attractor, drawing the visitor's attention with shades and "see-through" effects. Inside, the products are displayed on rectangular panels of different sizes resting on the floor: the neutral black background tends to enhance the collections, emphasising their geometries and colours.