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Casa Berti

Set-up by Fiera Milano Home

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Location
Milano, Italy
Client
Tradizioni Associate
Date
2024
Commission
Concept, developed and technical design
Architectural design
Arx srl
Structural design
Gruppo Vedi Srl
Credits
Tommaso Reggioli

The exhibition conceived for Fiera Milano Home, has its roots in the Casa Berti concept.
The perception is that of the typical rustic house, with a strong family tradition translated by the use of warm materials such as wood, used in the creation of tables or the presence of paintings on the walls that tell the art and tradition of the Berti Family.
To underline even more this concept of home/ workshop, iron fixtures have been used, typical material of the tradition of Italian craftsmanship, that design the entire stand and continue inside to define an exhibition library.
In order to make this new domestic dimension more intimate, the canned glass has been used to isolate the customer from the exhibition environment that surrounds it.